Strategic
Planning for Mortgage Lenders
provides mortgage lenders with an action-ready blueprint for
creating and implementing a successful strategic plan for their
organization.
Step-by-step,
you're shown how to build a strategic plan from scratch, using
a planning model customized to the real estate finance
industry. Methods for identifying, and interpreting, critical
opportunities and threats are revealed. Ways to assess your
company's key competencies and limitations are explained. Ideas
on successfully implementing winning strategies are shared,
along with how to avoid common pitfalls.
Mortgage
lending executives
will find:
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Hands-on,
step-by-step guidelines for creating a customized
strategic plan for your company or business unit. |
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Techniques
for creating widespread "buy-in" and ownership of
the plan throughout the organization. |
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A
comprehensive, nine-point model for monitoring emerging
trends and discontinuities in the external environment. |
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Three
ways to conduct a comprehensive internal analysis
of the company or business unit. |
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Nine
keys to successfully implementing the plan...and five
common pitfalls to avoid. |
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Ways
to create a culture of continuous strategic management
to seize each opportunity… and repel each threat. |
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Comments:
Jim
Jones brings the strategic process out of the clouds and into
the conference room in this methodical, well-written book. I
happily endorse it to those executives responsible for the bottom
line – in other words, all of them.
Alan
Weiss, Ph.D.
Fortune 500 Consultant,
author of Making It Work: Turning Strategy into
Action Throughout Your Organization
I
think anyone who runs a mortgage operation or who is thinking
of starting up an operation would be well served to purchase
your book and implement the many wonderful ideas contained in
it. I found the book to be very interesting and thought provoking...
James
J. O’Neill, Jr.
Vice President
Federal Savings Bank
